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At the heart of any successful advertising campaign is, of course, the ad creative itself. And so the type of ad unit you choose can make or break your Facebook ad campaign. In this experiment, we are going to put three of the most common Facebook ad formats – image, slideshow video, and carousel – in a head to head test. Which one will win? Read on to find out. In our previous $1,000 experiments, we’ve covered the other elements that we can control in a Facebook ad campaign…

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